The 3D Journey continues since the previous report (in [object Object]) at Good Products, Inc.

As disclosed in the previous “Day in the Life of …” article “3D Journey Mind to Digital Logistics”, Good Products’ management have been working to address the challenges of delivering competitively priced products to the new market created through their wholesaling opportunity with Retail, Inc.

As Jonathan Wilson (Merchandiser of the Men’s Collection) now needs to ensure that the product will satisfy the evolving requirements of its target consumer market.

Good Products has found that early evaluations of the product’s appeal to the target market using First Insight was essential to getting the right style, colors, and pricing. A lot has transpired since then in the prior design to development to material sourcing process. To validate its actual products will meet the needs/wants of its target market Good Products will be sending its product to a select set of customers for trial use

Mesh01 has proved to be very effective means of pushing products out to the right consumers and obtaining details on its favorability and/or what might improve its fit to market. In the development of the Strategic / Tactical Plan, the Team at Good Products were consulted by Digital Solution Group that ensuring their products fit to market is a key value point enabled with a Mind to Market solution.

Matthew Wright (VP of Merchandising) and his Team engage Mesh01 to ship out its product to the mutually agreed upon customer list. Mesh01 will conduct testing by a dozen target consumers from the Mesh01 list of tens of thousands of qualified testers. Since the product is not one used in sports, the testing is more focused on the product’s style appeal, fit, and general wear comfort. Though average testing of products can be 3-4 weeks, a two-week test cycle will be sufficient. However, Mesh01 will continue to obtain testing information for another four weeks since washing of the garments may reveal issues with color fastness.

Having received positive customer test reports Good Products can now go forward with its initial production buy, with expectations that subsequent replenishment orders will follow based on analysis of sell-through both through its ecommerce site and Retail, Inc’s incremental orders.

By establishing digital fluidity from Merchandising to Design to Development to Sourcing (of both Materials and Finished Goods) and Customer Testing Good Products has identified definitive value through the digital fluidity of their evolving PLM Based SolutionScape.

Stay tuned for the next phase of Good Products’ Mind to Market digital transformation …